Summer is the best season for too many reasons to count. For starters, it’s the time we ditch the jackets and bring out flowy summer dresses paired with open-toed shoes. Not to mention the fruit is the sweetest, it’s festival season and every day is a potential beach day. It’s no lie that summer is the best season, and that’s why we’re gearing up for it bit early and launching our summer collection—California Dreamin’!

Revive the ‘60s with Retro Beachwear

California Dreamin’ is bursting with retro beachwear reminiscent of the 1960s. This era was fashion-forward and filled with hippies, rock ‘n’ roll and the hottest beach babes. Girls wore high-waisted bikinis and side ponytails while sipping Coca-Cola from a glass bottle. There’s something effortlessly chic and simply fun about this era which is what inspired California Dreamin’.

We packed this collection with ‘60s floral, retro beach stripes and vintage-inspired colors. Tie bikini tops with high-waisted bottoms are the perfect combination of skin  and coverage so you can build a sandcastle or splash in the waves without feeling bare. There are plenty of thick-strapped bikini tops with supportive waistbands to give you just the right amount of lift. And be sure to get high-waisted bottoms with a high-leg cut to make your legs look even longer. The styles of California Dreamin’ are incredibly flattering on the female body while still offering plenty of comfort.   

The one-pieces in this collection flaunt beautiful features and skin-baring designs. Features like crisscross cleavage paneling, midriff cutouts and plunging necklines bring heat to the beach without going overboard. We wanted to create designs that women would feel comfortable in for everyday wear, whether struttin’ down the boardwalk or heading to the ice cream parlor in between swims.

Vintage Swimwear in Groovy Colors & Patterns

Vintage-inspired tones and chic colors make up California Dreamin’. Styles in Caramel will inspire you to work up your bronze, while softer colors like Citrine or Sky look amazing on fair-skinned babes. If you want to make a statement, go for Ivory since it looks beautiful with the ocean’s waves and overall beach tones.

One of the most eye-catching designs of California Dreamin’ is the ‘60s floral. This wide-patterned floral is in beautiful orange and blue colors, and gives a revamped retro look. Traditional floral suits are generally over-the-top frilly and girly, but this style has a much more classic vibe. Nothing says summer like yellow beach stripes, so opting for this feminine color is sure to bring you sunshine every day. Or side with the sky, and go with blue beach stripes and you’ll be a gorgeous sight anywhere you go.

Retro Swimwear: Out of the Beach & in the Street

The California Dreamin’ collection is just too cute to wear only to the beach. There are endless ways you can wear the bikini separates or one-pieces to get the most out of this retro look. Wear the ‘60s floral one-piece with white skinnies and heels while you dine on a patio. Or dress it down a bit, with cutoff denim shorts and a pair of gladiator sandals while you shop.

The 4025 top looks great with a flowy skirt and paired with flats. If you want an edgier look, opt for sneakers instead. Any of the bikini tops can be layered under a sheer-patterned crop top and worn with boyfriend-style jeans to a concert or flea market. Throw a crochet dress over any bikini set or one-piece and get a casual boho look perfect for a picnic in the park.

Give California Dreamin’ a Little Piece of Your Heart

We’re stoked to bring you our California Dreamin’ collection, and hope you love the West Coast vibes it brings. Unlike bright-colored and low-rise bikinis, this collection will give you a vintage style that is effortlessly chic. The cuts of swimwear found in the ‘60s are extremely flattering on all body types, and will give you practical comfort with a hint of sex appeal.

California Dreamin’ may inspire you to hop in a VW bus and become a beach babe for life. Or it may revive the vintage lover in you, and make every other swimsuit old news. There’s everything right about opening your heart to retro-inspired fashions especially in the sunny world of swimwear. And like rock star Janis Joplin would say, “Take another little piece of my heart now baby.”