Girl Power

As a female-founded company, we believe in empowering and creating opportunities for women, starting from inclusive silhouettes to jobs and spotlights for women in the industry.

Environ-meant 2 Be

We strive to reduce our environmental footprint through conscious choices in our textiles, production, and packaging.


The Perfect Fit

Find your size here!

Luxury for All

Our hand-selected luxury fabrics are designed to keep their shape and vibrancy over time.

Customer Reviews

Based on 52 reviews
Body Type: Pear
Bra Size: 34B
Product Quality: Needs a Little Love
Color: Black
Size: M
Runs Small
Runs Big
Wore once and falling apart

The suit is flattering, but after only one wear the underwire is already popping out of the top and is impossible to get back in. I am very dissatisfied.

We sincerely apologize about what happened to your Primrose Underwire Bikini Top. No worries, one of our customer service agents has reached out to you via email for further help in this matter. Kindly check your emails from


Fit poorly. Cups too small. Band too big.

We are sorry to hear that the bikini top you received did not meet your expectations. We hope you can take a look at our latest collection, as you may find something that suits your preferences. If you need further assistance, feel free to email our customer service team.

Holly Moyer
Body Type: Athletic
Product Quality: Just As Dreamt
Size: M
Runs Small
Runs Big
Super cute top but runs small

I love everything I have ever ordered from this site, but this top ran super small compared to other size medium’s I have bought in the past. I saw the return window was 15 days (it does not say that for exchanges as well). Would love to exchange for a large but I’ll be unable to wear this. Such a bummer. Size up on this if you’re between sizes!

Body Type: Tall, Full Bust
Bra Size: 36DDD
Product Quality: Just As Dreamt
Color: In Bloom
Size: XL
Runs Small
Runs Big
Cute but runs small

I’m obsessed with the pattern and the quality, but it runs so small. I am a bit busty, a 36DDD, so I do have some spillage and I got an XL which was the largest size they offered it and I wish it was offered in bigger sizes, or even sized by band and cup sizes to accommodate more people. I did stick with the XL because the spillage wasn’t bad enough for me to return it, but just keep in mind! It is so cute though and the quality feels really nice

Body Type: Tall, Full Bust
Bra Size: 32H
Product Quality: Beyond Amazing
Color: In bloon
Size: L
Runs Small
Runs Big

I’m a 32H and got a size large and it fits perfect! 12/10. The in bloom print is SO cute. The material is super soft and comfortable.